Our Story

Hi, I’m Valentina.

I’ve been living in London for almost a decade and during summer 2020, in the midst of the pandemic and at the height of my pregnancy, I decided to found Loony Legs.

To cheer myself up, I started looking for a pair of funky leggings, but everything felt already seen and quite predictable. So, I decided to do the next best thing and create my own brand of funky leggings!

My husband initially said it was a crazy idea.

So naturally, I named the brand Loony Legs. And here we are!

Why another leggings brand?

I had just started practising yoga and I was looking for some colourful leggings to brighten up my days and help me go through that challenging year.

But after a long search I couldn’t find anything that really inspired me. Everything felt already seen and quite predictable.

So with the help of my husband (he does the marketing stuff) and a small team of female creatives, I decided to create my own brand of sustainable, funky leggings.

The plan was to avoid using the usual, run-of-the-mill patterns widely used in the funky leggings niche.

Instead, each pair was to be designed as a unique piece, like fashion clothes. With designs and patterns never seen before.

In just a few months the brand grew organically on Instagram and Facebook and it became clear to us that there was an appetite for that kind of product, and that our customers loved the quality of Loony Legs!

That’s when my husband Luca and I decided to properly start investing in the brand, in order to turn that side hustle into a family business.

In just over a year we created never-seen-before designs, we built an incredible community and hopefully we brought some joy and fun to yoginis, runners and gym lovers all around the world.

Loony Legs Today

Our amazing community continues to grow consistently and we have thousands of loyal, repeating customers spread across the United States, United Kingdom and Europe.

We are also fully committed to sustainability, and we are working to source eco-friendly products, materials and dyes, whilst reducing our carbon footprint by using biodegradable mailing packaging for all of our orders.

If you want to know more about us, feel free to reach out at hello@loonylegs.co

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