Let’s play a game of word association.

When we say “coffee,” you say “dry shampoo,” right? Probably not, but Quincy-founded Dunkin’ (note the dropped “Donuts”) and Dove are hoping otherwise.

The unlikely duo (they’re no Dunkaccino and honey glazed!) is teaming up in honor of National Coffee Day (Sept. 29) to celebrate “women who are ‘Running on Coffee and Dry Shampoo,’” according to a press release.

“The pairing of coffee and dry shampoo is the ultimate life hack to get through hectic mornings and busy days,” it says, “all while rocking beautiful, instantly refreshed hair.”

And while we’ve seen the “Running on Coffee and Dry Shampoo” memes and T-shirts, we’d rather just “rock” some straight caffeine, preferably via IV drip, to get us through the morning, er, grind, as “beautiful” hair is not usually our top priority.

More to the point, we’ll still take cream with our coffee; however, it is worth entering the #DoveXDunkin Ulitmate Life Hack Sweepstakes (by sharing a photo on Instagram or Twitter using the hashtags #DoveXDunkin and #DxDSweepstakes) for a chance to win a year’s supply of Dunkin’ coffee and Dove Dry Shampoo along with exclusive #DoveXDunkin merchandise.

In the meantime, guests who purchase a hot coffee at Dunkin’ on National Coffee Day will get one free drink (of equal or lesser value). You and the lucky recipient are on your own with the second-day hair.

Should you happen to be in NYC, there will be a pop-up #DoveXDunkin Styling Café at NYC’s Flatiron Plaza on Oct. 1, from 7 am–3 pm, where you can get spritzed with dry shampoo in a mini hairstyling session and receive some branded swag.